What We
Deploy.
What You
Gain.
Five performance disciplines built for the verticals where acquisition complexity is highest and the cost of a poor-quality user is real. Every service maps directly to the KPI that defines revenue in your industry — FTDs and player LTV for iGaming; funded wallets, on-chain activity, and trading volume for crypto; account openings, funded accounts, and transaction volume for fintech. No CTR reports. No impression decks. Outcomes only.
Media
Buying
Standard buying desks don't run in iGaming, crypto, or fintech at meaningful scale. Mainstream platforms restrict gambling, crypto, and financial promotion advertising — cutting off access to the programmatic and publisher inventory where players, traders, and account-openers are actually reachable.
We operate across 100+ premium publisher networks and direct media partnerships built specifically for these verticals — iGaming review sites and affiliate networks, crypto media and Web3 communities, fintech comparison and investment publications. These are the channels where your audience is actively researching their next platform, operator, or exchange.
Our network gives you CPM efficiency and placement qualitythat in-house teams and generalist agencies can't access — because we've spent a decade building the relationships and the infrastructure required to operate in these categories at volume.
Retargeting
In iGaming, crypto, and fintech, the funnel leaks at every stage after the click. Players who register but never make their first deposit. Crypto users who create a wallet but never complete KYC or execute a trade. Fintech users who open an account but never fund it. Each one is acquisition cost with no return — and most operators never recover them.
We build retargeting systems that map to the specific drop-off patterns of each vertical. In iGaming, that means targeting registered-no-deposit segments with deposit incentive sequences, and reactivating lapsed players to restore betting activity and increase LTV. In crypto, it means re-engaging users mid-KYC, recovering dormant wallets, and driving on-chain activity from funded but inactive users. In fintech, it means closing incomplete account openings and converting zero-balance accounts into funded, active customers.
Every retargeting sequence is built on behavioural segmentation — not a single retargeting audience — so each user receives messaging matched to where they dropped off and what it will take to bring them back.
User
Acquisition
Most acquisition campaigns are optimised for the wrong event. In iGaming, registrations aren't revenue — FTDs are. In crypto, wallet signups aren't revenue — funded users with trading activity are. In fintech, account openings aren't revenue — funded accounts generating transaction volume are. Campaigns built around cost-per-registration are systematically producing the wrong users.
We build acquisition systems engineered around the funded user — not the signed-up user. That means targeting audiences with demonstrated financial intent, optimising bids against deposit and funding events, and building creative that attracts the player or trader profile your platform actually wants.
For iGaming, we target players with a history of active betting and FTD behaviour. For crypto, we reach users already transacting on-chain or actively trading on competing platforms. For fintech, we acquire audiences with an established pattern of account funding and transaction activity — people whose CAC will be justified by the revenue they generate, not the account they opened.
Performance
Marketing
Campaigns in iGaming, crypto, and fintech are routinely measured against the wrong metrics. CTR tells you nothing about deposit conversion. Impression volume tells you nothing about trading activity. Cost-per-click is irrelevant when your model runs on cost-per-FTD, cost-per-funded-account, or customer acquisition cost relative to lifetime transaction volume.
We build and manage campaigns around the commercial KPIs that determine whether your acquisition economics work: cost-per-FTD and player LTV for iGaming; cost-per-funded-wallet, trading volume, and on-chain conversion rates for crypto; CAC, funded-account rate, and transaction volume per cohort for fintech.
Every benchmark is set before a campaign goes live — not invented after the fact. Attribution is built to connect ad spend to revenue events, not just to platform-reported conversions. And when a campaign isn't hitting its numbers, we act on it before it compounds, not after the monthly report lands.
Revenue
Partnerships
The retainer model puts the agency's interest in direct conflict with the client's. Agencies get paid whether campaigns perform or not. In performance-driven industries like iGaming, crypto, and fintech, that misalignment is a fundamental problem.
For qualifying partners, we structure engagements around performance and revenue-share — not monthly fees. We earn on the same KPIs you care about: FTDs for iGaming, funded wallets and trading volume for crypto, and funded accounts with transaction activity for fintech. When your numbers move, ours do too.
This works because we've spent a decade building the infrastructure, the publisher relationships, and the vertical expertise required to deliver results in these industries — not because we're prepared to absorb risk on the wrong type of client. Revenue partnerships are available for operators and platforms with proven product-market fit, established attribution infrastructure, and a clear commercial model. If that's you, we can discuss what a performance-based engagement looks like.
| The Question | Standard Agency | Take Two Media |
|---|---|---|
| How do you charge? | Monthly retainer, regardless of FTDs, deposits, or funded accounts | ✓ Performance-aligned — we earn on your KPIs, not calendar months |
| What do you optimise for? | Registrations, installs, CTR, impression volume | ✓ FTDs, player LTV, funded wallets, trading volume, funded accounts, transaction volume |
| Do you understand regulated industries? | Basic platform compliance only — no vertical depth | ✓ iGaming responsible gambling rules, crypto ad restrictions, fintech financial promotion requirements — all built in |
| How do you track success? | Platform-reported conversions, last-click attribution | ✓ Deposit events, on-chain activity, funded-account rates, transaction cohort analysis |
| Who manages my campaigns? | Account manager passing briefs to a junior execution team | ✓ Senior team with active experience in iGaming, crypto, and fintech acquisition |
Let's Talk
About Your
Acquisition
Numbers.
Tell us your vertical and your target numbers — cost-per-FTD and player LTV for iGaming; funded-wallet rate and trading volume for crypto; CAC, funded-account conversion, and transaction volume for fintech. We'll give you a direct answer on what we'd change and whether we can move those numbers.